Listen First!: Turning Social Media Conversations Into Business Advantage

Turning Social Media Conversations Into Business Advantage

Listen First! Social Media Marketing Research

Join the Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership

How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership

The new ad industry bible

This is an absolute MUST for anyone who works in Marketing or Advertising.Even if you're scared silly of the constantly mutating new media technologies, Jaffe's point is comfortingly simple: your customers are already out there talking about you - all ya gotta do is listen.

Emotional Intelligence 2.0

Emotional Intelligence 2.0 should be mandatory reading in every office!,

The book gives specifics on how to recognize and manage your emotions. Emotions are not viewed as good or bad. They serve a purpose and this book helps you raise your emotional intelligence so as to reach your full potential in life. Unlike IQ, EQ (emotional intelligence) can be increased. I found it interesting that high IQ people can be unsuccessful in life because they have low EQ's. It's hard to put this book down - insight after insight!
- Vivian D'Agostino

The Fine Art of Small Talk: How To Start a Conversation, Keep It Going, Build Networking Skills -- and Leave a Positive Impression!

A Gem, short, sweet and very useful,

Crucial Conversations: Tools for Talking When Stakes Are High

Tools for Tough Times

I think the skills taught in Crucial Conversations are pertinent to everyone who needs to communicate better, and the light-hearted, engaging tone the authors use gets their points across clearly. By breaking down the tactful steps that must be taken along the way to a successful dialogue, the authors help us to develop better strategies for getting what we want.

The Four Conversations: Daily Communication That Gets Results

Should be required reading for managers!

As a manager I have read several different books to assist with communication. They are often filled with complex charts and theories and are problematic in both theory and execution. The Four Conversations is not one of those books! This is probably the single most effective communication tool I have used.

Confident Conversation: How to Communicate Successfully in Any Situation

Some people might look at the title of this book and think they don't need this book. But, as the author states, communication skills are just like a house re-modeling--some people need a complete renovation, others just need a paint touch-up of their skills.

The book is pretty inexpensive, but has given me some new ideas in how I conduct myself in social communication situations.

Just think of how much money you spend on improving your golf score or your musical skills through lessons. How much do you spend on bettering your communication skills?